User:Layne32Y
From FragoriaWiki
What To Remember About Search Engine Optimization
If you want to drive traffic to your website there is no better way than to optimize it for search engines.
If you rank highly on Google for keywords that closely apply to the topic of your website, you will not only get a ton of new readers, but they will be interested in your content. We've included a few ways you can get started below!
Avoid using meta tags that point to your site that are not really related. That is extremely bad for business and it will make users look at you in a bad light. The other downside is the fact that it is possible for doing that to get you into some trouble with Google.
Monitor your results constantly. If you don't know how well the SEO is working on your site, you aren't going to know whether there need to be some changes, or if some strategies should be used more. If you are constantly analyzing the SEO results, you will find that you are better able to maneuver for even better results.
A great title is one that is both descriptive and entertaining enough, so that someone will just HAVE to click through to read your content. It needs to give a sense of urgency, or make someone wonder what the heck you're talking about. Work on your title for as long as necessary, to get it right.
The first step to search engine optimization success is to do demographic research on your target audience. What are they looking for? Who are they? Where are they visiting right now? Do they use social media? Will they buy your product? Then you can create a keyword list which will be effective.
Utilizing social media is a great way to gain more exposure to your site and to rapidly improve your rankings. Join social communities that are the most relevant to your site to reach a targeted audience. With "like buttons" and similar type widgets, your traffic has the potential to improve exponentially.
A tag cloud is a great way to link users to specific topics they might be interested, and is useful as a tool to see whether you have correctly focused your web pages on your desired keywords. However, tag clouds can also be considered keyword stuffing which will have a negative impact on your search engine optimization.
Therefore, you should limit your use of tag clouds and keep track of whether the tag clouds you do have, are used often enough by visitors to justify their existence.
Make it easy for visitors to understand and use the website. Do not bog them down with Internet marketing lingo. Instead, create a simple website that highlights what you are trying to market. Links should be easily accessible and important information should be prominently located.
Guide them through the process of exploring your website.
Keep an eye on where your site stands in the search engine results. By knowing this, you will be able to tell if any efforts at raising your ranking are working at all. You can also use your referrer log to see how your visitors are arriving to your site and what search terms they are using.
Don't over-stuff your site with keywords as this can be used against you. The search engines look for words located primarily in content. however, having an unnatural amount of the same keywords in the content of your site can actually work to your disadvantage because it will send up a "red flag" to search results to skip as it seems fishy.
Make sure your keyword is in your site and article titles! This is one of the obvious and easiest ways to get listed for a search term. Just don't do it if it looks like you're spamming the keyword or it doesn't add anything to your article. The rule still applies: content first.
Search engine optimization is an important part of your internet marketing strategy. How many times have you looked at the thirtieth or fortieth result in your search? Do you expect a prospective client to go wading through results to find your business? By applying the tips from this article, you can help improve your search engine
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