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Employ These Tactics For Competitive Search Engine Optimization Strategies
Search engines operate in a strange new world. Search engines are visualized as spiders crawling through cyberspace.
They pick up "keywords" and add them to their lair of identifying words. They use these words to direct searchers to sites. Search engines operate by artificial intelligence--different from ours. The following tips are designed to help you bridge that gap and help your business gain a valuable friend in these search engine "spiders."
To maximize the key words appearing on your website without flooding the most important pages and setting off red flags for search engines like Google, consider creating gateway pages. Gateway pages are designed specifically to bring traffic to your site through the use of different sets of targeted key words.
You can create a different gateway page for every important set of key words you have and can focus your main pages on only the most relevant key words.
As a general rule of thumb, search engine spiders will ignore sites that have duplicate pages. Having duplicate pages may give you more keyword content, but it may also get you ignored. This can certainly backfire. Make sure each of your pages are unique and original so that you will be found.
Include many different types of content on your site ranging from text to videos. Search engines typically return a mixture of these results when people conduct a search. The more varied your content, the more chances you have to be displayed in the top results on a search engine.
Adding images and video gives you an edge that your competitors might not have.
To search engine optimize your website, avoid using navigation menus that utilize JavaScript, forms or CSS. These types of navigation menus can't be crawled by search engine spiders. If you must use one of these types of navigation menus, be sure to duplicate your site navigation, as normal hyperlinks, in the footer of each page.
When shortening links to your website, make certain that you are using URL shortening services that give the link credit to your website rather than to the shortening service. Inbound links are an integral part of search engine optimization. So whenever you post a link to your website on a forum, Twitter, Facebook, or anywhere else on the Internet, make sure that your website is getting the credit! The proper way that a shortening service should link to your website is through a 301 redirect.
One way to make your site more useful to your customers and more comprehensible to search engines is to use SEO or search engine optimization. SEO is an economical method to aid in getting your site more page views by constructing pages which rank highly in search engines. It can take days for you to see results with SEO, even if you request a search engine to web crawl through you site, so don't get discouraged when optimizing.
The most important thing to do is learn about what search engine optimization does and why it works. There are several forms of media that can assist you with learning about search engine optimization. Spend a few days learning about it and taking notes, and you will understand why it is important.
Then make the necessary changes to your blog or site.
When writing an article for SEO purposes, there are certain guidelines you have to follow for optimal results. Google prefers articles that are between 300 and 500 words. Don't overload the article with keywords, as this will actually reduce its effectiveness. Limit your use of keywords to 1-3%. That translates to 1-3 times every 100 words. Anything more than that tends to sound stilted and unnatural and will put off both people and search engines.
Create a resource page with many links to other websites. A good way to find relevant links is to look for local businesses that might interest your customers, or to post links to the websites of local authorities where your customers can learn more about a certain issue. Use appropriate keywords.
As stated before, search engine optimization is used to make websites appear higher on search engine results. Websites are more likely to be seen by visitors if they rank higher on search engine lists, making optimization a useful tool. By using the information in this article, you can use search engine optimization for your
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