User:MikeCourt
From FragoriaWiki
What You Should Know About Search Engine Optimization
Improving the ability of your website or blog to be found is what search engine optimization is all about, but it can still be a pretty confusing concept for many people out there.
Knowing how to correctly optimize pages is an acquired skill, and here are a few tips you can use to develop it.
Make sure that you are using unique content on your site. There is nothing worse than someone reading what is on your site and thinking that it sounds exactly like something that they read elsewhere. Before you place anything on your site make sure that you check it to make sure it is unique.
When you take a look at your site ask yourself if you could see it being one of the top web sites online and if it deserves to be at the top of the search results. If the answer is no then you need to do what you can to change that.
Whenever you are adding META keyword tags to your website for efficient search engine optimization, you should try and use lower case letters for all your keywords and keyword phrases. This is preferred by most major search engines and it is a simple tip to ensure that your ranking remains at a high level.
The best way to ensure that search engine spiders don't get into parts of your site you've blocked them from is to make sure all URLs are in lower-case. Robots.txt is case-sensitive, so you have to have URLs which match what you write there. Keeping all your pages lower-case will make it easier to deal with.
In order to do the work of getting higher in search engine rankings, you need to know where you stand now. Know what terms people are using to find you and what ones they aren't. This will key you in on what to change, but more importantly what not to change.
Be descriptive with all your links, be they video, banner, text, or graphics. No one will be interested in clicking a link that simply says "Click me." They want to know what they are getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, so it is a win-win!
You should try to have as many other web pages link to yours as possible. Having more web sites linking to yours helps in two ways, the first being that crawlers and spiders can find your content more easily. Secondly, you will increase your traffic, especially if you are linked with a large and reputable site. Having links to good sites increases your own reputation and will result in a much more favorable search engine ranking.
Link to any .edu sites that may be relevant to the content of your site and try to contact those .edu sites to link back to you as well. Search engines place a lot of weight on .edu sites and help your site seem more legitimate, raising your rank on search results pages.
Don't forget to include the keywords in your copy! If you use keywords in your title, description, alt tags, etc. that don't appear in the copy, it is unlikely they will affectse your Page Rank. Use the keywords in the copy as well, but make sure they're included in a way that reads naturally.
An important tip regarding Internet marketing is to bring up current events or topics that you are able to tie into your product. This is important because you can draw in visitors who had been searching for something seemingly unrelated to your topic. This will also help your site to be more informative to your regular visitors.
With a few tweaks to your website, you can help the major search engines find and rank your site. You've put the effort into building a quality site, so make sure that people can see it. Incorporate these tips into your site, and you will see the results sooner than you think.
My web page SEnuke Forum
